World’s first compact 18x wide zoom camera - The Olympus SP-550 UZ lets you go further

Get into the action without getting in the way – and say hello to the Olympus SP-550 UZ featuring the world’s first 18x wide zoom lens (equivalent to 28-504mm). Capture the anxious faces of children in a school play, or snap a close-up of a grizzly bear in the wild from a safe distance. Broaden your horizons with a wider-angle view that lets you see more all around, or go for the small things in life with Super Macro mode – enabling ultra-detailed photography from distances as close as 1cm! Explore the endless possibilities this kind of versatility affords you – because if it’s in your life, it’s in your Olympus SP-550 UZ.

Looking to get in even closer? This 7.1 Megapixel camera packs incredible zooming power plus a broader wide-angle view that allows for added flexibility: Shoot fantastic mountain panoramas, or capture detailed shots of animals in the woods. The integration of Dual Image Stabilisation reduces the chance of blur caused by camera shake or fast-moving subjects, so your results always come out clearer. And the SP-550 UZ’s super-fast 15fps* sequential shooting mode is perfect for capturing all the excitement of high-action situations.

Its ergonomic design makes the SP-550 UZ comfortable to hold and fun to operate. 23 scene modes plus four exposure modes – including full manual control – provide a perfect balance of ease of use and creative freedom.

The Olympus SP-550 UZ, with the world’s first 18x wide optical zoom, will take you further than you’ve ever gone before. This versatile compact camera will be available from February 2007.