Forget expensive, complicated or bulky options when wanting to shoot below the water’s surface: the µ-550WP from Olympus offers everyone a compact and affordable point-and-shoot solution. No matter if taking shots 3 metres under water or on dry land, this eye-catching 10 Megapixel camera records detailed, high-quality images and boasts a 3x optical zoom. Incorporating Intelligent Auto Mode, getting great results is made easy: the camera automatically recognises five of the most commonly-encountered scenes and adjusts settings accordingly. And thanks to Face Detection Technology, human subjects will be captured at their best – whether they’re with you out in the surf or taking it easy on the beach.

Featuring Digital Image Stabilisation, the µ-550WP significantly reduces blur caused by camera shake. Perfect Shot Preview, meanwhile, allows users to preview the effects of different settings such as white balance before taking a shot. And if the images from your latest snorkelling trip weren’t just right, the capabilities provided by the Perfect Fix function can come to the rescue: correcting red eyes and lightening at the touch of a button, directly in the camera. Pictures can be viewed on the integrated 6.4cm/2.5” LCD and stored on an xD Picture Card or – thanks to a bundled attachment – on a microSD Card.

With its great range of features and impressive all-round performance, the waterproof µ-550WP is the ideal compact camera for capturing spontaneous fun above and beneath the water’s surface. It will hit stores in early February 2009.
*Equivalent to a 35mm camera
***According to IEC standard publication 529 IPX8