London, 11/20/2019 | Press release | Camera & audio New Olympus PEN E-PL10 combines aesthetics with technology that will take your photography to the next level

Embrace creativity with the new Olympus PEN E-PL10

Olympus today introduces the new Olympus PEN E-PL10 to the European markets. Featuring a wide array of creative options in a compact, lightweight and beautifully designed body, the E-PL10 is the perfect choice for confident smartphone and entry-level camera photographers looking to step up their photography. Being lighter than a 500ml bottle of water even when paired with a 14- 42mm zoom lens, its accessibility as well as the sophisticated design make the E-PL10 a powerful tool and stylish accessory. Available now, the Olympus PEN E-PL10 comes in white, brown or black at £649 with the 142EZ Zoom lens, plus add to your photographic options by bagging a free 45mm lens worth £279.99 with our launch offer via our online shop. (While stocks last)

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The Olympus PEN E-PL10 is designed to fit the need of the modern creatives with seamless connectivity, being a lightweight but powerful tool for content creation with top of class image stabilisation and image quality. The easy handling of this classical design piece enables you to focus on your results, not the technical specifications.

Olympus technology delivers excellent images and video

The E-PL10 delivers high quality images and video that will meet the expectations of any up-and-coming content creator. With its in-body image stabilization1 technology, a 16MP Live MOS sensor and TruePic VIII (the same image processor found in Olympus’ professional models), the camera allows for great results with minimal noise even at night, in dim indoor scenes, while shooting 4K or Full HD video and when using a telephoto lens.

Flip-down touchscreen and smartphone connectivity via Bluetooth and Wi-Fi

Thanks to the E-PL10’s easy and intuitive handling, its users will never miss a shot. Simply touch the subject shown on the LCD monitor to simultaneously focus and activate the shutter (Touch AF Shutter). When the monitor is flipped down, it automatically switches the camera to Selfie mode for easy self-portraits. Users may also select e-Portrait for brighter, smoother skin, or switch to movie recording with a simple touch operation.

The built-in Wi-Fi and Bluetooth connectivity allows for an easy and fast transfer of images and video to a smartphone via the free Olympus Image Share (OI.Share) app. The latest OI.Share app additionally offers a dedicated E-PL10 “How To” guide, containing tutorial videos for different shooting situations and a digital guidebook packed with useful tips & tricks.

A wealth of creative options through Art Filters and access to the full line-up of M.Zuiko lens choices

The Art Filter feature – which was pioneered by Olympus way back to enhance images with creative pre-sets – is still a favorite of many PEN users to date. To get the most out of the 16 different Art Filter options, Olympus has integrated a new Fine Tune2 option to adjust the effect level of Art Filter effects while checking the results on the screen.

In Auto Mode, the camera identifies different situations and automatically selects the optimal shooting scene. The Advanced Photo Mode further supports the creative vision of Olympus PEN fans with pre-sets for different shooting situations that generally require advanced photography skills. The Multi Exposure setting allows anyone to shoot a multi-exposure photo while light trails of stars or car headlights can be captured in Live Composite mode. Silent mode, which mutes shutter and operation sounds, is now possible in P, A, S and M modes as well as AP mode.

The versatile lineup of compact, lightweight, high-performance M.Zuiko lenses additionally expands creative options: all-time favorites of many Olympus PEN users are bright, single-focal-length lenses which include the M.Zuiko Digital 45mm F1.8 - available while stocks last with all purchases of the new E-PL10 via Olympus online shop.

Check out the lifestyle & social photography section at www.olympus.co.uk/lifestyle for stories as well as tips and tricks and follow the official @olympus_pengeneration channel on Instagram to stay in the know about the Olympus PEN world.

Availability & pricing

The Olympus PEN E-PL10 is available now exclusively in the Olympus online shop https://shop.olympus.eu/en_GB/ at £549.993 and in a kit with the M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ lens at RRP of £649.993.

Take advantage of our lauch offer and receive a free 45mm lens with all purchases (RRP £279.99). While stocks last. The 45mm lens will automatically be added to your basket upon check out.

Like every Olympus camera and lens, the E-PL10 comes with a free six- month warranty extension4 when registered via the MyOlympus platform at http://my.olympus.eu

More information at www.olympus.co.uk/pen.

Product specifications are subject to change without notice. Please check the Olympus website at www.olympus.co.uk for the latest specifications.

1 Up to 3.5 shutter speed steps of compensation. M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ lens at a focal distance of f=42mm (35mm equivalent: f=84mm). Conforms to CIPA standards, when corrected on 2 axes (yaw and pitch).

2 Only available in Pop Art I and Soft Focus.

3 Recommended Retail Price.

4 Six months on top of the statutory warranty in the country of purchase.

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Georgina Pavelin

Marketing Manager
Olympus KeyMed Group

Phone: +44 1702 452052
Email: georgina.pavelin@olympus.co.uk